Major Breakthrough!

We are so excited today! We just had a major breakthrough with our concealer formula! Although we thought we had completed this formula a while ago, upon application we found it was really emphasizing not so desirable features, like wrinkles and pores, ick! It was just too heavy and too glowy. So despite the absolutely gorgeous texture and feel, we went back to the drawing board. Well, today 9 versions later we have found our concealer! It not only has heavy coverage, but it is not as glowy and it actually de-emphasized the yucky stuff that version 23 was emphasizing! Now we get to try and make the colors perfect so they match our original formula, then you all will get to test drive this lovely new formula! We are just so thrilled that it makes working through the Holiday weekend so worth it!

On another development front, we are putting the finishing touches on our version of a very popular multi-tasker that was reformulated by the seller. One of our lovely customers sent us a few samples of the desired products and we have not only nailed it, but added a Sassy spin and made it better. Now if only we could come up with a name for this little beauty. The original product was a concealer, but given that our concealer foundation is so much more concealing, we haven't come up with a proper name for this product. Any suggestions? If you come up with the  name for our new product we will send you one for free!

 Thank you for being Sassy!

5 comments:

  1. how about "Simply You"? ;)

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  2. How about "Jack of all Trades" as it's a multi-tasker.

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  3. How about "Freshed Face", "Simply Bare", "Perfect Complextion" or "All You".

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  4. Powdershop :) like photoshop in powder form.

    I like Joanne's suggestion, also. But maybe "Jill of all trades" since mostly women use foundation?

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  5. We have a winner! We received several suggestions through e-mail and have decided to go with "Incognita". While we thought the term was Incognito, "Incognita" means a woman in disguise or concealed! We thought this was perfect! Thank you Marty S. for your great suggestion, a full size will be on the way to you as soon as we get this manufactured on a large scale and packaged. This will also be arriving on our website shortly after that with several other new items. Thank you everyone for playing!

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